When you run a business, it seems every time you turn to someone by offering new luxury strategy to promote growth, brand your company, or find collaboration. But in my experience, I must say that there is a very simple business practices that have helped me achieve all three of them and more: Get out there.
1. Writing Your Story
In today’s market, have a product or service is not enough. People want to understand the story behind the story of your business: who you are and why you started your company. More and more, this is the key to building a successful brand. You see time and play again-from Adam Lowry and Eric Ryan methods, for Sophia Amoruso of Nasty Gal, even Mark Zuckerburg-whose story is so sought after, they made a whole movie about it! Anonymity is a thing of the past.
In times like now where everything and everyone is connected, consumers understand that every dollar they spend in the pockets of the personality, history, and stories. Put your story out there where people can see you, related to you, and trust you. Whether it shows up social functions, handing out samples of the products you own, or participate in a panel. Tells the story of an honest relationship you build with your customers, and it is one of the most effective ways to increase the loyal customer base.
2. Network – Just not in the Office
For me, it’s better PR strategy out of the office. Sitting behind a desk waiting for the phone call that did not have any effect.
I made a start to be present at the luncheon, public speaking events, and all kinds of meetings. Network strategy when approaching function and meeting at an event bericara publicly, remain organic. Not one for tactical filter the list of participants and find out who I should introduce myself and just let the conversation happen naturally and see where they take me. It is truly amazing what can result from a spontaneous chat with whoever happened to be sitting next to you.
This is exactly the case recently. I start a conversation with someone CEO, until our conversation was really friendly and just hang out! But like continued chatting, I learned that they were looking to collaborate on distribution standpoint-selling Directive in their retail stores. Because we are small, we are willing to try new things and see where they take us. Using that philosophy of openness and spontaneity in the way I approach the network has opened more doors for us than to send a million emails from the office can.
3. Take it with you
You are as the appearance of your brand, so that everywhere you go, bring your brand. If it was clothes, wear; whether it is based on technology, bringing the product or carry bags with your logo; and if it drinks it.
The attractiveness of the story you will attract consumers to your brand, and your brand every day life will attract people of consumers and potential partnerships for you. Case in point: that the same woman later became advisor to our company.
Vacationing is another great opportunity to share your brand. I always have instructions sent to me when I took a trip, and certainly people will ask me about it. This is the perfect way to start a conversation, hearing other people’s stories, and make a connection. And who knows, those connections that are not planned just may end up causing the opportunities you never imagined.